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How Content Marketing and Social Media Work Together While social media and content marketing may seem to be two different things, in reality they work together. Brands can maximize a robust piece of content, like white paper or blog post, by posting smaller snippets of the content on their social channels. A strategy helps you concentrate and optimize your efforts to extract the most value from every piece of content. It will also help you avoid wasting time on vanity metrics and measure what really matters to your business, such as the brand's recognition or website traffic. 1. Identify sickseo.co.uk marketing is an excellent tool for building relationships with potential customers. Before you can design the best content for your followers, you must first learn about the people they are. This will help you design a strategy that is more likely to achieve your goals and increase your bottom line. The best place to start is to track who follows your business on social media and also who interacts with your posts. What are their interests? What do they want? What information do they seek and why? This information will allow you to identify similar users on other social media platforms. You can also learn more about your audience by studying the content of other companies in your industry. What kind of posts are they creating and sharing? What kind of content is most effective for them? This will provide some information on how to make content. Finally, you can also contact your followers on social media to see what they would like to hear from you. For example, a clothing retailer called ModCloth regularly asks its followers to submit photos of them wearing their clothing. Then, it posts these photos on its social media pages. This helps the brand feel more connected to its audience and can increase engagement. Once you've identified your audience and developed a strategy now is the time to begin creating and sharing content. Remember to keep track of your metrics, but only those that are tied to your SMART goals and KPIs (which you established in step #1). Remember that not all your content will be successful immediately, but you will eventually see results if you are consistent and stick to your plan. 2. Create a Strategy You require a plan to expand your social media presence. The posting of random content without reason or plan isn't going to help you acquire new followers or get them to visit your website or convert into a client or customer. Instead, develop a documented strategy for your content that you and your team can follow. This will allow you to create SMART goals and create and share regular content. Start by creating your social media marketing plan by defining your buyer personas (or fictional representations) of your ideal customers. Then, think about the types of content they prefer and the formats that work best on each platform. For instance, Instagram and TikTok are great platforms for visual content such as short videos or photos and Twitter is better suited for content that is text-based and includes links. Consider how you can use each platform in a unique way to showcase your brand. Instagram is a great platform for fashion brands that are looking to showcase their unique products and designs. In the same way, Stumptown Coffee Roasters uses their Facebook page to promote events and locations across the country. Another great way to drive engagement on your social media profiles is to invite your followers to engage with you by incorporating calls-to-actions in your posts. For example, if for instance you have an announcement or a giveaway ask your followers to leave comments, tag their friends, or share the post with their friends. Remember that social media can be a great way to display customer reviews and testimonials. These can be incredibly effective at increasing the trust your customers have in you, particularly when they come from other social users who are using or recommending your product or service. 3. Create Content In order to effectively promote your business on social media, you need to create content that reaches the people you want to reach. This can be done through a variety of methods, including blogging, video infographics, podcasts, and many more. Additionally, it's important to think about the kind of content your audience wants to share and view. For instance, research has shown that personal and plain fun content is a great fit for social media, whereas information and promotions score lower. Once you have an understanding of your audience and marketing goals You can begin to plan the kinds of content you want to create. Ideally, you should mix promotional posts with interesting, entertaining or educational posts. This will help your customers connect with your company and increase the chances of converting them into customers. One method of creating content is to speak with thought leaders in your industry. This is a great way to learn about the latest trends and strategies in your particular field and also allows you to promote your company by sharing the article on the people who were interviewed on their personal social networks. Other types of content include industry news updates tips, tricks, and hacks. You should also consider incorporating images into your posts, as this has been proven to be more effective at grabbing attention and boosting engagement on social media. It is crucial to keep track of the performance of your content and make any necessary changes. If a particular type of content performs poorly it may be necessary to alter its subject or angle. 4. Share Your Content If you've created a strategy and written engaging content, it's important to share it on social media. This is an excellent way to increase your reach and get new customers. Keep your updates brief and make sure you include catchy headlines. Don't forget to vary the type of content you publish such as videos, images, text and links are all good options. It's also an excellent idea to attract attention to your content by putting it up on various platforms at different times during the day. This will help ensure that you're reaching the maximum amount of people you can. You may also want to think about engaging with influencers, or even running a competition. This could be an excellent way to drive traffic and create buzz for your brand. Once your audience begins to view your site as a reliable source of information, they'll be more likely to interact with your content and eventually become customers. This is why it's crucial to focus on quality, rather than quantity when it comes to marketing content. One last thing to consider is that If you're using a foundational content marketing strategy it's recommended to share URLs to your long-form content on social media. This will give your readers a preview of what's coming and encourage them to follow the link to read the entire article or blog. It's not always clear why certain content is shared more frequently than other content. It's nevertheless worth studying the psychology behind sharing to discover what might be driving people to share certain types of content. This will allow you to develop a more effective content marketing strategy in the near future. 5. Keep track of your results It is crucial to keep track of the results after having created your content and shared it. You'll be able tell if your strategy has worked or if it is necessary to adjust it. For example, you may observe that one type of content performs better than another or that certain platforms have more engagement than others. You can utilize tools such as Mention and Hootsuite to monitor your reach on social media and determine how your content is performing. It is important to keep in mind the fact that just because you're posting your content across multiple platforms, it doesn't necessarily mean that it's doing well. It is essential to tailor the content of each platform to the audience it is targeting and follow best practices. This way, you will avoid overdoing it and offending your viewers. When you analyze results, be sure you include all metrics that are important to you and your staff. Select metrics that are in line with your SMART goals and KPIs. Be sure to differentiate these metrics for each of the social media platforms you use. It is possible to combine content marketing and social media effectively if have the right strategy and tactics. This will help you to increase brand recognition and drive traffic to your website and increase leads, boost revenues, establish authority and much more. For more details about how to implement a successful content marketing strategy, check out this free guide to download from DemandJump. It includes tips, case studies and more from companies like yours that beat the algorithms and have won in content marketing. Sign up today to receive your copy!